Articles

Local SEO Strategies and Techniques

Local SEO is a subset of the search engine optimization strategies. It is about optimizing for geographically-specific search. It includes a dizzying array of tasks including registration in business directories, listing in search engine local directories, attracting incoming links from local sources, and many other tasks.

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Adaptive vs. Responsive Web Design

How do we deal with this tectonic shift in user behavior? We’ve moved beyond the era of m-dot or t-dot hacks, into one where responsive and adaptive design techniques rule the day — what the W3C calls a One Web approach. The key part of the W3C’s recommendation is that “One Web means making, as far as is reasonable, the same information and services available to users irrespective of the device they are using.”

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The Impact of Social Media in SEO

Social media is a great way to measure what real people think about a particular website. The search engines are able to pick up on this and use this information to help determine how the website should be ranked. The following will show the impact of Social Media in SEO;

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Website Functionality

Your website is the direct representation of your company and your personality online. In this view, website creation and maintenance becomes a main tool of information if you want to have a professional, precise and knowledgeable impression online. The truth is that the success of your business online relies on the website design which could make or break it. The importance of having an online presence is highly recognized but the importance of having a good website design is still a rather subjective concept.

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Reasons Why We Give Importance to Visual Content

In creating a website, we should prioritize the objective of attracting visitors and make them stay longer in our website. It is important that we can get their attention and hook them up in accessing and browsing our site. In our present world of digital media, netizens are obsessed in Facebook, Instagram, Pinterest, etc. where Visual Content, Infographics and Photography plays a main role in sustaining visitors to our website.

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Web Design for Mobile Devices

We have seen a lot of Web Developers and designers are now working into a mobile-first approach. This method is necessarily used for commonly and highly accessible smart phones. However this approach has more to offer in terms of the process.

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Responsive Web Design (RWD); A Ranking Factor?

The leading Search Engine has made it clear that RWD (Responsive Web Design) is their preferred mobile configuration which gives a hint to designers that using RWD would probably give a ranking boost.

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What is User Experience (UX) in Web Design?

This refers to how the site performs on the consumer’s point of view. UX design is not, as many think, the same as graphic or visual design, though the two often work hand-in-hand. UX addresses all aspects of a service from the perspective of the customer. It essentially guides the interaction of the consumer with mobile apps and websites form both a visual and functional perspective.

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Does Press Release Help Your SEO?

Maintaining a high ranking on search engines requires a constant, dedicated effort on your part. For a lot of us, it seems like as soon as you rank on the first page, a competitor is there to bump you down to page 2. Whether you’re part of an enterprise marketing effort, or a team of one, we could all use a little secret magic in our SEO efforts.

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